Video Is A Great Way To Showcase Your Business
We believe video marketing offers great potential in many diverse types of business. We can see its value since it can deliver help influence prospects and customers throughout the customer lifecycle.
Types of effective video marketing
Video marketing works best when it has a purpose. “Creating a viral video” doesn’t have a purpose. Here are eight examples of different types of marketing videos with a purpose that you could do for your business:
- Testimonial videos – to build trust.
- Product demo videos – to boost conversion.
- Web presenter videos – for engagement.
- Corporate stories – to grow brand awareness/trust.
- Animated “explainer” videos – to explain a concept or service..
- Interviews – to boost engagement and awareness.
- Comedic videos – to build brand favourability.
- Instructional ‘How to’ videos – to create trust and engagement.